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All Marketers are Liars (and people want to lie to themselves)

Seth Godin talks about marketing he asks us what sells a product these days? Is it price point? Is it the buyer's need? Are product features and benefits the deciding factors for customers to buy? Seth Godin says it is none of the above.

Consumers buy products when they fall for a marketer's story.

Branded Yellow Pages Portals

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Moby Pages integrated website and directory solution is perfect for this problem.

Do marketers lie to sell?

This answer to this question is not simple and highly charged and opinionated. Ultimately, marketers may lie to sell, but only if it’s effective. Marketers are trying to get people to buy a product or service. Marketers generally believe that perception is reality. Therefore, they will do anything that is borderline legal in order to create the perception that their product is worth buying.